xii, 226 pages : 24 cm

Includes bibliographical references (pages 215-218) and index

Introduction to programming -- Creating, buying, and selling : the personnel structure of the television industry. The creative team ; The buyers : network television management ; The sellers of primetime television programming -- Developing series for primetime television. Developing series concepts ; From concept to pilot production ; From pilot production to series -- Network decision-making strategies in primetime television : new and current series. Network decision factors : testing and scheduling ; Current programming -- Developing other projects for primetime television. Miniseries, TV movies, and specials -- The pragmatic side of primetime television. Constraints on creativity ; Business deals, license fees, and syndication -- The history and impact of technology on programming trends. The effects of technology on television programming

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